With the help of the blockchain company BitPay, Pacsun, the youth fashion retailer in the US, has announced that it will accept crypto for payments made at its store.

According to the release, cryptocurrency is a growing trend among the retailer’s Generation Z customers, so adding crypto payments made sense. “The Gen Z audience, our primary consumer, is very tech-oriented, and we dedicate a lot of our efforts toward social media and eCommerce to align with their lifestyles and resonate with them on a more personal level,” said Pacsun Co-CEO Michael Relich in the release. “Seeing their increasing desire toward cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, to further instill their confidence in us as one of their go-to retailers that truly listens.”

There is indeed something interesting about the way that the retailer has chosen to combine cryptocurrency fads with real-world uses. The fact that most companies today use crypto as a marketing tool and for serious purposes is evident from the fact that they only accept bitcoin, whose price fluctuates greatly. Pacsun has chosen cryptos like Litecoin and Bitcoin and has also chosen to accept stablecoins which is likely to be the more logical option for payments in the long term.

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