Zoom in on cloud meetings
Photo credit: Gulf News Archive

The need for social distance and staying at home has had a significant impact on the way we communicate. As everyone knows, we prefer to communicate face to face in the Middle East to make things easier – that’s our nature.

But by working and studying from home and engaging the vast majority to stay at home, our habit faces a new challenge that adapts to social distance. As usual, technology comes to the aid of people, and this time it was featured in conversations, communications, and video meetings that reduced the feeling of isolation among those who use it.

As everyone knows, these technologies were closed to us, and the majority did not realize the effects – and the many advantages – of such video communication, whether at work or among family and friends.

A feeling of “real” communication

Nowadays, many groups use these technologies in meetings between employees, family members and friends. According to a survey on Twitter, the use of video communication, be it with an individual or a group, gives a feeling of happiness and compensation for participation. Their breakdown was as follows: 19 percent opted for 30-50 percent “communication feeling”, 17 percent for 50-70 percent communication feeling and 18 percent for more than 70 percent communication feeling. Others, who made up 46 percent, stated that their feeling was less than 20 percent.

There is no doubt that by providing space for such technologies, we have found that they are necessary for everyone due to various advantages. This includes setting up video conferencing between employees, creating lectures, video courses, distance learning, attending webinars and “distance exercises”, and creating an intelligent work environment, as is currently the case with the vast majority.

Future benefits include new jobs on the job market such as call centers “from home”.


Human beings tend to develop, improve, seek solutions and use the best by nature. We in the UAE have the biggest challenge that is always there. The challenge is to be number one that used to run in our elders’ veins and we chase them. One of the most important is the key to visual communication, which opens up closed horizons, and now we experience it in all our daily moments – at work, with family and friends, in self-development, in continuous learning and in skills development.


There is no doubt that many of those who did not like this had their own reasons and many did not use these technologies and do not even know how to do it, as most of the apps available are aimed at companies in general. The simple apps, at least some and perhaps the most important ones, are still closed, e.g. B. Apple FaceTime, Google Duo, WhatsApp and others.

Business applications had no choice but to quickly develop their upgrades, address all bugs and vulnerabilities, and add functionality one at a time, as dozens of millions log in to them in less than a week. Fierce competition has started among them. Even Google got out of a coma and started developing its Hangout app, but changed its name to Google Meet to show the world that it was.

Widespread use

In another survey on my Twitter account for users of these apps, in which 702 people participated, the question was specifically: “What apps are you currently talking to with your family and friends?” The answers were as follows: 10 percent use Microsoft Team, 24 percent use Zoom, and 5 percent use Google Hangout, while the rest stated that for one reason or another they don’t use video communication apps. Other Twitterers mentioned TikTok and Skype.

There has been a lot of talk about zoom lately and there are many vulnerabilities in its systems. However, we know that most of these observations have already been compiled and security has been improved. There is no system or app that is 100 percent secure for recording, and there are weak points in every app. The most important point is how quickly the company responds with an update, and that’s exactly what we saw at Zoom, the leading company in this area.

Desire and need

We encourage service providers to develop a solution to provide packages for this type of communication, to develop systems in collaboration with large companies, to use protocols and open source applications to provide similar or even better solutions than existing ones. Let’s compete for number one and take care of ourselves.