A Historical Milestone: Tahj Williams and Super Bowl LIX

Tahj Williams, a 26-year-old artist and member of the Golden Eagles, a Black Masking Indian tribe from New Orleans, has made history by becoming the first artist to partner with the NFL to create the official logo and theme art for Super Bowl LIX. This groundbreaking collaboration not only highlights Williams’ extraordinary talent but also shines a light on the rich cultural heritage of New Orleans, particularly the Black Masking Indian tradition. Williams’ intricate, hand-beaded artwork is a testament to her deep-rooted connection to her community and her craft. As the NFL brings Super Bowl LIX to New Orleans, Williams’ contribution serves as a celebration of the city’s vibrant spirit and its unique cultural traditions.

The Artwork: A Celebration of Culture

Williams’ artwork for Super Bowl LIX is a stunning representation of her Black Masking Indian culture. The logo and theme art are meticulously hand-beaded, featuring vibrant colors such as bright pinks, rich reds, chartreuses, and greens—hues that are characteristic of the elaborate suits worn by the Mardi Gras Indians. These beads are not just decorative; they carry profound cultural significance, reflecting the traditions passed down through generations of Black Masking Indians. The NFL chose Williams for her ability to authentically capture the essence of New Orleans’ cultural roots while also showcasing the city’s dynamic energy. As Marissa Solis, NFL Senior Vice President of Global Brand and Consumer Marketing, noted, "Queen Tahj’s deep connection to her community and extraordinary talent made her the perfect artist for this project."

The Black Masking Indian Tradition: A Rich History

The Black Masking Indian culture, also known as Mardi Gras Indians, has a fascinating history that dates back to the 19th century. Emerging from the blending of traditions between African slaves and Native American groups, this cultural practice has been preserved and celebrated for generations. The Mardi Gras Indians are not affiliated with federally recognized tribes but have created their own unique identity through their art and pageantry. Each tribe, such as Williams’ Golden Eagles, works tirelessly to keep Indigenous, African American, and Creole traditions alive. This is evident in their elaborate suits, which are worn during Mardi Gras celebrations, a testament to their creativity and cultural pride.

Tahj Williams: A Modern-Day Ambassador of Culture

Tahj Williams, affectionately known as "Queen Tahj," has dedicated her life to preserving and celebrating her culture. A skilled beadworker, Williams spends over 40 hours a week creating intricate suits for her tribe. Her dedication to her craft is matched only by her passion for sharing the stories and traditions of her community. For Williams, this partnership with the NFL is more than just an artistic collaboration—it’s an opportunity to raise awareness about the rich cultural tapestry of New Orleans. "When people think about New Orleans, they think about the French Quarter," Williams shared, "but I want them to see our second line culture, brass band culture, Baby Doll culture, Skull and Bone gang, and the Black Masking Indians."

The Super Bowl LIX Theme Art: A Legacy Beyond the Game

Williams’ artwork for Super Bowl LIX is not just a visual representation of the event; it is a cultural ambassador for the city of New Orleans. The theme art will be prominently featured on digital game tickets, the official program cover, and the exterior of the Hyatt Regency New Orleans hotel, ensuring that Williams’ work reaches a global audience. For the artist, this is a chance to inspire a new generation to learn about and appreciate the stories of her ancestors. "Since I was a kid, this is all I’ve ever known," Williams reflected. "I want everyone to feel the excitement and pride that comes with being part of this culture."

The Future of Culture and Art: A Legacy in the Making

As Super Bowl LIX approaches, with the Kansas City Chiefs and the Philadelphia Eagles set to compete at the Caesars Superdome on February 11, 2024, Tahj Williams’ artwork stands as a reminder of the power of culture and art to unite and inspire. Her collaboration with the NFL is not just a moment of personal triumph but a celebration of the resilience and creativity of the Black Masking Indian community. Through her work, Williams has ensured that the stories and traditions of her ancestors will continue to thrive, leaving a lasting legacy for generations to come. In doing so, she has cemented her place as a modern-day ambassador of New Orleans’ cultural heritage and a trailblazer in the world of sports and art.