As the warm days of summer 2025 arrive, it’s time to update your makeup bag. This season brings fresh, fun, and nostalgic beauty trends that are easy to wear and perfect for any skin tone. Whether you’re heading to a party, lounging by the pool, or running errands, these looks will help you feel confident and radiant.
Here are eight makeup trends makeup artists say are taking over this summer.
Golden Hour Blush Takes Center Stage
One of the top trends this summer is the golden hour blush. It blends peach, coral, rose, and gold across the cheeks. The result is a soft, glowing flush that mimics sunlight during sunset.
Celebrity makeup artist Christian Briceno explains, “This look is a mix of blush and bronzer. It sculpts the face and adds warmth.” This trend evolved from the popular sunburnt blush and has gone viral on social media.
Blurred Makeup for a Smooth Finish
Dewy skin never goes out of style, but this year it gets an upgrade. The blurred makeup trend creates a soft, filtered look. It makes pores and fine lines less visible.
This effect comes from water-based skincare, blurring primers, and matte foundations. A light finishing powder helps lock everything in place. The goal is natural, even skin with a soft focus effect.
Colorful Lashes Make a Bold Return
Inspired by the 1980s, colorful mascara is back. Bright lashes are fun and eye-catching. Makeup artist Bina Khan says, “Choose colors that match your features. Blue-eyed blondes can rock hot pink or orange. Brunettes look great in green or purple.”
This playful trend is great for festivals, parties, or just adding fun to your everyday look.
Iridescent Eye Shadows Add Shine
Eyes are a major focus this season. Shimmering shadows in multichrome and metallic finishes are trending. These shadows change color with light and create depth.
“Gen Z is leading this look,” says Briceno. “They love glass textures, foil shadows, and liquid metals. These finishes are perfect for special events or night outs.”
Y2K Lips Are Back
The Y2K lip trend is back with shiny gloss and bold lip liners. This look features dark-lined lips with a light, glossy center. It gives the illusion of fuller lips and brings a cool retro vibe.
Bina Khan recommends using non-transfer gloss to avoid smudging. Cool brown lip shades are also back, making this a must-try trend for anyone wanting a throwback look.
Cherry Blossom Blush for a Romantic Look
A softer blush trend is blooming this summer. Cherry blossom blush uses pale pink shades with cool tones. It’s applied high on the cheeks for a fresh, romantic touch.
This style is more subtle than past blush trends. It keeps the face looking natural while still adding color. It’s perfect for both day and night wear.
Berry Brights for Cheeks and Lips
Bold berry tones are popular once again. The trick is to keep the look simple and balanced. Use a berry product on both lips and cheeks for a matching effect.
Khan suggests using a lip and cheek stain. Add lip oil for shine and a highlighter on the cheeks to create depth. This monochromatic style looks put-together without much effort.
Soft Cat Eyeliner Is the New Classic
The cat eye is getting a makeover. Instead of sharp lines, this season’s cat eyeliner is soft and diffused. It uses brown and taupe tones to add gentle definition.
“It’s a relaxed version of the classic look,” says Briceno. “It works with soft glam styles and flatters every eye shape.”
Why These Trends Matter
This summer’s beauty trends are about feeling confident and having fun. They focus on easy, glowing looks that suit many skin tones and face shapes. From bold lashes to soft blush, each trend offers a way to update your style without too much effort.
The return of Y2K lips and colorful mascara also shows how past styles can be new again. These looks mix modern products with classic beauty ideas.
Pro Tips to Make the Trends Work for You
- Prep your skin with hydrating products before applying makeup.
- Use sunscreen under your makeup to protect your skin.
- Choose shades that match your undertones for a natural finish.
- Don’t be afraid to try something bold—like colored mascara or glossy lips.
- Keep a travel-size mist spray to refresh your look on hot days.
Summer 2025 is all about glowing, healthy skin and fun colors. These eight makeup trends can help you look fresh, stylish, and camera-ready for any occasion. Try mixing and matching the styles that fit your mood or event.
