Super Bowl LIX: A Star-Studded Spectacle of Nostalgia and Creativity

1. Mountain Dew’s Tropical Twist with Seal and Becky G

Mountain Dew kicked off its 2025 Super Bowl campaign with a whimsical and nostalgic commercial featuring the iconic singer Seal. In a humorous twist, Seal transformed into a literal seal for the brand’s Baja Blast-inspired ad. Titled "Kiss from a Lime," the 30-second spot was set on the sun-kissed beaches of Baja, blending surreal visuals with a playful homage to Seal’s hit song "Kiss from a Rose." Becky G starred alongside Seal, enjoying a Mountain Dew Baja Blast that transported her to a tropical paradise where Seal, as a seal, serenaded her with a catchy rendition of the song. The ad took a delightfully absurd turn as Seal’s powerful vocals caused a volcano to erupt in the background, while orcas leaped out of the water in awe. The commercial was a perfect blend of humor, nostalgia, and creativity, making it an instant hit among viewers.

2. Hellmann’s Reunites Meg Ryan and Billy Crystal in a Nostalgic Delight

Hellmann’s brought back the magic of "When Harry Met Sally" with its Super Bowl ad, titled "When Sally Met Hellmann’s." The commercial reunited Meg Ryan and Billy Crystal in Katz’s Deli, recreating the iconic diner scene but with a creamy twist. Celebrating their anniversary, Sally upgraded her turkey sandwich with Hellmann’s mayo, leading to a moment that once again turned heads. The ad ended with a surprise cameo from Sydney Sweeney, who delivered the legendary line: "I’ll have what she’s having." The spot was a heartwarming nod to the classic romantic comedy while showcasing the versatility of Hellmann’s mayo. It was a masterful blend of nostalgia and humor, leaving audiences smiles all around.

3. Dunkin’ Brings the Affleck Brothers and Jeremy Strong Together

Dunkin’ made a splash with its Super Bowl ad featuring Ben Affleck, Casey Affleck, and Jeremy Strong. The commercial, titled "The Bean Method," showed the Affleck brothers outside Strong’s dressing room, where Casey explained that Strong was deep in method acting. The camera revealed Strong fully submerged in a vat of coffee beans, much to the amusement of the Afflecks. Produced by Ben Affleck and Matt Damon’s Artists Equity, the ad marked Dunkin’s third consecutive Super Bowl appearance. The spot was a lighthearted take on method acting, with the Afflecks’ chemistry stealing the show. It was a fun and engaging way to showcase Dunkin’s coffee, leaving viewers entertained and eager for more.

4. Uber Eats’ Star-Studded Conspiracy Theory with Matthew McConaughey

Uber Eats went all out with its Super Bowl ad, titled "Century of Cravings," featuring Matthew McConaughey as he unravelled a conspiracy theory linking football history to food. The ad was a star-studded affair, with McConaughey morphing into NFL legends like Mike Ditka and meeting Martha Stewart and Charli XCX in an NFL boardroom. Kevin Bacon also made an appearance, humorously tying his name to the sport’s origins. McConaughey, armed with buffalo wings, pitched his wild idea to director Greta Gerwig, leaving viewers in stitches. The commercial was a creative and chaotic blend of football, food, and celebrity cameos, making it one of the most talked-about spots of the night.

5. Bud Light’s Backyard Party with Post Malone and Shane Gillis

Bud Light brought the party to the Super Bowl with its ad featuring Post Malone and Shane Gillis as the "big men on the cul-de-sac." The commercial showed the duo livening up a dull backyard gathering with a leaf blower that shot beer cans as invitations. The spot ended with a surprise cameo from Peyton Manning, who appeared in jorts and a fanny pack, adding to the ad’s humor and charm. It marked Malone’s fourth Super Bowl campaign with the brand and Gillis’ debut. The ad was a fun and lighthearted take on backyard gatherings, showcasing Bud Light’s ability to bring people together with a cold beer.

6. Pringles’ Mustache Mayhem with Nick Offerman and Friends

Pringles closed out Super Bowl LIX with a quirky and humorous ad featuring a mustached cast, including Nick Offerman, Adam Brody, and James Harden. The commercial, set to a parody of the 1960s Batman TV show theme song, saw Brody blowing into a Pringles can and summoning mustaches from Offerman, Harden, Coach Andy Reid, Mr. Potatohead, and more. The ad was a playful and whimsical nod to the brand’s tradition of mustache-themed humor, with each celebrity adding their own unique twist. It was a fun and lighthearted way to cap off the Super Bowl ad lineup, leaving viewers smiling and eager to pass the Pringles.