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British Airways announces award-winning family-owned British brand Birchall as its new tea provider
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Serving almost 40 million cups of tea on board every year, the airline has gone to great lengths to make sure it’s made the right choice for its customers – with Birchall chosen for its performance in blind taste testing, as well as its British roots and sustainability credentials
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Birchall tea will be served on board from 1 May – its Great Rift English Breakfast, the UK’s most-awarded tea for taste*, will feature in the new British Airways line-up, as well as Earl Grey, Peppermint, Camomile and others
British Airways has announced a new partnership with award-winning British tea producer Birchall. The airline will offer a carefully curated range of high quali-tea options to its customers, both on the ground and in the air, in celebration of British originality.
From 1 May, British Airways’ customers can enjoy award-winning Birchall tea across all long-haul cabins including World Traveller (economy), World Traveller Plus (premium economy), Club World (long-haul business) and First. The new offering will also be served on board all short-haul flights in Club Europe (short-haul business) from June, and available to purchase in Euro Traveller (economy) from July via its High Life Café. Birchall tea will also be rolled out across British Airways’ lounges globally.
British Airways’ Chief Customer Officer, Calum Laming, said: “Last year, we served more than 37 million cups of tea in the air, and more than two million cups in our lounges globally, so we knew that selecting our newest tea partner was a decision we had to get right.
“We’re proud to be continually leading the way in championing British originality, and it was important to us that our tea not only ticks the taste box, but also showcases the quality and talent we have on our doorstep here in the UK.”
Daniel Graham, Managing Director of Birchall Tea, said: “We are immensely proud to be supplying tea for British Airways, which is the epitome of British quality and service; which is something incredibly important to us as well. We hope British Airways’ customers enjoy this elevated tea experience in the air and on the ground for years to come.”
Time for tea at 35,000ft: Long-haul options
Customers travelling in First can enjoy an exclusive selection of specialty teas expertly curated to elevate their experience at al-tea-tude. Among these is Birchall Great Rift English Breakfast tea, which boasts an unrivalled bright and brilliant taste, making it the UK’s most-awarded tea for taste. As part of the award-winning tea menu, other variations also include relaxing Camomile, warming Lemongrass & Ginger, Great Rift Decaffeinated and refreshing Red Berry & Flower.
Customers travelling in Club World can also sip on a wide range of tea flavours and herbal infusions, including English Breakfast, Decaffeinated English Breakfast, Peppermint, Green Tea and Earl Grey. The Birchall string and tag teabags are made from plant-based fibres, in a fully solar powered tea factory.
Elsewhere, customers travelling in World Traveller Plus and World Traveller cabins can enjoy Birchall’s English Breakfast and Decaffeinated English Breakfast tea, expertly blended by the fifth generation of the Birchall family, ready for the perfect brew on board.
Sip in short-haul
From June, Birchall tea variations will be available in the airline’s Club Europe cabin, so customers can sip on their favourite blend across Europe and beyond. The brew variations include Great Rift Breakfast Blend, Decaffeinated English Breakfast, Peppermint and Green Tea. From July, customers travelling in Euro Traveller can purchase a Birchall brew from the airline’s High Life Café.
Brew before take-off: Lounges
From 1 May, Birchall tea will be rolled out across British Airways’ lounges globally. In the airline’s Concorde Room, guests can choose from a variety of blends ahead of their flight, including Birchall’s Great Rift Breakfast Blend, Great Rift Decaffeinated, Virunga Earl Grey and Mao Feng Green.
In the airline’s First and Club lounges, customers can choose from a selection of brews to suit their needs, whether they’re ready to relax or energise before their journey. The tea menu includes Birchall’s English Breakfast, Decaffeinated English Breakfast, Red Berry & Flower and Peppermint tea.
Source : daljoog news
