DRX Asia has formed a strategic partnership with Terminus to grow its business and explore new markets in the Web3 world. This collaboration brings together DRX’s sports blockchain expertise and Terminus’s metaverse platform built on the BNB Chain. The partnership was announced in early 2025 and aims to create immersive digital experiences by blending sports, fashion, and blockchain technology.
DRX focuses on using blockchain to change how sports fans interact with their favorite teams and brands. It has its own crypto token, DRX Token, which supports various programs to boost consumer engagement through gamification and rewards. Through this partnership, DRX will contribute its sportswear blockchain content to Terminus’s metaverse, offering users new entertainment, fashion, and social experiences.
Terminus runs a metaverse network that allows real-time content browsing and social interaction. By adding DRX’s blockchain sportswear content, Terminus aims to create a richer and more engaging metaverse environment. This partnership also supports Terminus’s goal of merging physical and digital experiences, reducing the gap between traditional Web2 content and Web3 technologies.
As Web3 technologies become more widely accepted, companies like DRX and Terminus are leading the way by combining blockchain, digital assets, AI, and the metaverse. The partnership will introduce new metaverse products designed to reach millions of users, encouraging the adoption of blockchain in sports and apparel. This reflects a growing trend where mainstream companies and users engage with decentralized digital worlds.
The collaboration shows how the metaverse and Web3 can change the fashion industry and user experiences. DRX’s move into the metaverse and its alliance with Terminus demonstrate the potential for blockchain technology to reshape digital business and consumer interaction.
