Exclusive Deals from Women-Led Businesses: Your Guide to Smart Shopping and Self-Care

Supporting Female Entrepreneurs While Saving Big

Shopping with purpose has never been more rewarding, thanks to Tory Johnson’s latest collection of “GMA” Deals & Steals featuring products exclusively from women-run businesses. This carefully curated selection offers savings of up to 50% off on quality products that range from skincare and haircare to innovative travel accessories. With deals starting at just $6, these offers provide an excellent opportunity to discover new brands while supporting female entrepreneurs who are making waves in their respective industries. The featured companies—including Buttah Skin, Luna Daily, Rizos Curls, DEZI SKIN, Tilt Beauty, Cadence, Yenta + Posha, and Youzey—each bring unique stories of innovation, problem-solving, and dedication to meeting real consumer needs. Whether you’re looking to upgrade your beauty routine, simplify your travel essentials, or simply try something new, these deals offer quality products at accessible prices while championing businesses led by women who identified gaps in the market and created solutions.

Revolutionary Skincare for Every Need

The skincare category features two standout brands that address different but equally important needs. Buttah Skin has been creating specialized products for melanin-rich skin since 2018, focusing on simplicity and effectiveness. Their philosophy centers on using time-honored ingredients like cocoa butter and shea butter—staples in African and Caribbean communities for generations—combined with modern skincare science. Their product line targets common concerns like dryness, discoloration, and blemishes while promoting glowing, healthy skin. The Tea Tree Scrub works specifically for blemish-prone skin, while the CoCoShea Revitalizing Cream locks in essential hydration. To complete the routine, the Aloe Rose Mist Spray seals everything in with an extra boost of moisture. The brand also offers silky soft single-use towels, gentle cleansers, and easy full-routine kits, with prices ranging from $8.50 to $39.50 (regularly $17 to $79), plus $5.99 shipping.

DEZI SKIN takes a different approach, founded by celebrity makeup artist and content creator Desi Perkins, who has built a following of over 8.3 million across social platforms. Her brand combines powerful formulas with beautiful packaging that looks stunning on any countertop. The standout product is a multifunctional face mist that works triple duty—prepping skin before makeup, setting your finished look, or providing a midday refresh. Unlike many mists that simply add moisture, this one delivers real skincare benefits through a powerhouse blend of ceramides, AHAs, and youth-boosting nutrients, all while strengthening your skin’s barrier without becoming oily. The Masque On Overnight Moisture Mask works while you sleep to hydrate, tighten, and revitalize skin, leaving you with a plumper, more radiant complexion each morning. The DEZI SKIN team collaborates closely with chemists both domestically and internationally to ensure their formulas deliver maximum effectiveness. Products range from $16 to $34 (regularly $32 to $68) with $4.95 shipping.

Innovative Personal Care and Hygiene Solutions

Luna Daily represents a refreshing approach to personal care, born from founder Katy Cottam’s frustration with what she saw as an outdated and underserving feminine hygiene category. Every product is expert-developed, clinically tested, pH-balanced, and microbiome-friendly, designed for use on all skin types from head to toe. The brand’s most famous innovation is the Spray-To-Wipe, affectionately nicknamed “shower in a bottle” or “pocket power shower.” This clever product instantly transforms ordinary tissue into a biodegradable, flushable body wipe, perfect for freshening up anywhere—from underarms to hot flash relief. Beyond convenience, this formula has significant environmental benefits, replacing single-use hygiene wipes and preventing more than 5 million of them from ending up in landfills. The perfect companion to the Spray-To-Wipe is their new All Over Deodorant, a whole-body natural deodorant that actually works. Because sweating isn’t limited to armpits, this innovative product can be applied anywhere on the body. The recommended routine involves spraying, wiping, and cleansing skin before applying deodorant for reliable all-day freshness. Luna Daily’s commitment to creating products without compromise has resulted in items with serious shelf appeal that work as hard as they look beautiful. Prices range from $6 to $28 (regularly $12 to $56) with $4.99 shipping.

Specialized Hair and Beauty Products

For those with curly hair who’ve struggled to find products that truly understand their needs, Rizos Curls offers hope and solutions. This brand celebrates the beauty of curls, coils, and waves of all types. Their Juicy Styling Duo includes a Heat Protection Leave-In that’s lightweight yet powerful, infused with 13 vitamins and amino acids to deeply hydrate hair while protecting it from heat up to 450°F and strengthening with every use. The accompanying Defining Custard is a 2-in-1 cream and gel that enhances curl definition, locks in moisture, and provides medium flexible hold for bouncy, shiny curls. What makes these products special is their commitment to natural ingredients—they’re made with 97% naturally derived components like mango butter, lychee extract, and aloe vera. For sleek styles, their Sleek Styling Cream + Taming Wand features a creamy gel with strong hold and includes a built-in dual-sided brush wand for easy application on the go, perfect for smoothing frizz, holding sleek updos, and precise edge styling. The brand also offers curl-defining mousse, volumizing hairspray, and more, with prices from $8 to $45 (regularly $16 to $90) plus $5 shipping.

Tilt Beauty represents beauty with a mission, founded by Aerin Glazer after arthritis prevented her from enjoying her favorite beauty products. She created a line ensuring everyone can experience beautiful accessibility. Tilt Beauty packaging features Easy-Open pull tabs for friction-free unboxing, functional Braille guidance, and low-vision-friendly fonts to help easily identify products and shades. Inside each box, clear information about formulas, certifications, and refill instructions is printed. Many designs use magnets for easy opening and closing, while every product has a soft, grippable case for better control. The Lashscape Lengthening, Lifting Mascara delivers 12 hours of smudge-resistant lift, length, and curl with intensely rich, jet-black pigment. The short wand and curved brush offer extra control, and it’s ophthalmologist-tested for sensitive eyes, infused with Tilt Calm Complex to nourish lash lines and support healthier lashes. The Easy Way Lipstick provides creamy, lasting, saturated color with a satin-smooth finish that never cakes, dries out, or settles into fine lines. Also infused with Tilt Calm Complex, it hydrates and nourishes lips while delivering color in eight carefully curated shades designed to pair with matching lip liners. Products range from $11 to $49 (regularly $22 to $99) with $4.99 shipping.

Travel Smart with Innovative Accessories and Comfort Solutions

For travelers tired of dealing with leaky bottles and disorganized luggage, Cadence offers magnetic travel cases that are as functional as they are clever. These leak-proof, life-proof containers feature a unique hexagonal shape that works with magnetic design to make the capsules infinitely buildable and easy to fit anywhere. The capsules are TSA-compliant, leak-proof, and refillable for everything from cleansers to supplements to jewelry, allowing you to maintain your routine on the go instead of searching for travel-sized alternatives. Small, medium, and large-sized capsules are available in multiple kits and colors, while modular magnetic bags called Parcels help organize your capsules perfectly. Prices range from $12 to $82 (regularly $24 to $164) with $8 shipping or free shipping over $50.

Comfort while traveling (or anytime) comes from Yenta + Posha insoles, designed thin for comfort while still providing shock absorption and alignment. The Performance Series offers breathable cushioning with less thickness and weight, while the Embrace Series mimics memory foam’s cloud-like feel without flattening over time, continuously adapting and rebounding with each step. Both styles feature vegan bamboo charcoal leather covers woven with antimicrobial treatment to kill odor-causing bacteria, priced from $32.50 to $45 (regularly $60 to $65). Finally, Youzey’s Jetsetter collection provides organization for smaller items with durable, textured vegan leather cosmetic, jewelry, and combination cases featuring gold hardware in sleek black or fun, colorful styles, ranging from $9 to $29.50 (regularly $20 to $59). All these deals are available while supplies last through GMADeals.com, with each purchase supporting women entrepreneurs making a difference in their industries.