Exclusive Deals from Women-Owned Small Businesses: Your Guide to Smart Shopping

Supporting Women Entrepreneurs While Saving Big

Shopping smart doesn’t have to mean compromising on quality or values. Tory Johnson’s latest collection of “GMA” Digital Deals & Steals puts the spotlight on women-owned small businesses, offering shoppers an incredible opportunity to support female entrepreneurs while enjoying significant savings. These exclusive deals feature products from innovative brands including Katydid, Daniela Swaebe Jewelry, Wabi Whiffs, Naboso, and Henné Organics, with discounts reaching up to 75% off regular prices. Starting at just $6, these limited-time offers represent some of the best values available for high-quality products designed by women who understand what their customers truly want and need. What makes this shopping event particularly special is the chance to discover unique products from smaller brands that might not have the same visibility as major retailers, all while knowing that your purchase directly supports women business owners and their teams.

Beach-Ready and Gym-Perfect Towels from Katydid

When it comes to combining functionality with style, Katydid has revolutionized the simple towel. This women-owned company, designed entirely by a female team, creates quick-drying towels that are perfect for both beach days and gym sessions. Understanding the needs of active women, these aren’t your ordinary towels—they’re made from ultra-thin, sand-free microfiber that offers some impressive benefits over traditional cotton alternatives. The secret lies in the innovative material that dries three times faster than conventional cotton towels, meaning you won’t be stuck with a damp, musty towel in your bag for hours after use. The sand-free feature is a game-changer for beach lovers, as these towels shake clean instantly, eliminating the frustrating experience of bringing half the beach home with you. For travelers, the compact and lightweight design makes packing a breeze, as these towels fold down to a fraction of the size of traditional towels without sacrificing coverage. With 18 chic designs to choose from, you can express your personal style whether you’re poolside, at the beach, or heading to your favorite fitness class. The shipping cost is reasonable at $6.99, and becomes even more attractive when you purchase three or more towels and qualify for free shipping—perfect for stocking up for the whole family or coordinating your beach vacation essentials.

Personalized Sparkle with Daniela Swaebe Jewelry

Every woman deserves jewelry that feels uniquely hers, and Daniela Swaebe has built a brand around this philosophy. This jewelry collection offers playful, personalized pieces designed to add sparkle to everyday style, with options that range from $6 to $26 during this special sale event (regularly priced between $24 and $98). The standout feature of this collection is the seven different charm necklaces that can be customized with initials, zodiac signs, and other meaningful symbols, allowing you to create a piece that tells your personal story. Beyond necklaces, the extensive assortment includes earrings in various styles, bracelets that can be stacked or worn alone, delicate anklets perfect for summer, rings for every occasion, practical hair tie sets that double as accessories, and even keychains that add a touch of glamour to everyday items. The beauty of Daniela Swaebe’s approach is that the jewelry is designed to be accessible and wearable for real life, not just special occasions. These are pieces you can throw on with jeans and a t-shirt or dress up for a night out. The shipping policy is customer-friendly, with a flat rate of $4.95 or free shipping on orders over $50, making it easy to justify treating yourself to multiple pieces or shopping for gifts for the special women in your life.

Fresh Solutions for Bathroom Odors with Wabi Whiffs

Let’s face it—bathroom odors are a universal concern, but talking about solutions isn’t always comfortable. Wabi Whiffs has changed the conversation by creating products that are as delightful to use as they are effective. Their line of toilet bombs, sprinkles, and sprays offers a fresh approach to eliminating bathroom odors, with prices ranging from $6 to $14 during the sale (down from $12 to $28 regular pricing). The fizzy toilet bombs and sprinkles represent an innovative solution that’s both effective and environmentally conscious. Made with natural essential oils, biodegradable glitter, and non-staining colors, these products eliminate odors instantly when sprinkled or dropped into the toilet. The fizzing action isn’t just visually satisfying—it’s a sign that the product is actively working to neutralize unwanted smells rather than simply masking them. The sprinkles come as loose powders that give you control over how much you use, while the toilet bombs offer pre-measured convenience. For those who prefer a spray solution, the TooT Spray is a water-based fine mist that works as both an air freshener and odor eliminator. Its versatility extends beyond the bathroom, proving effective for trash cans, kitchen odors, and even pet-related smells throughout your home. The company has managed to make these practical products feel almost luxurious, turning an everyday necessity into something you might actually look forward to using. Shipping is just $4.99, or free when your order exceeds $65.

Revolutionary Foot Care from Naboso

Your feet work hard every day, carrying you through life’s adventures, yet they’re often neglected when it comes to recovery and care. Naboso, developed by a podiatrist, takes a scientific approach to foot health by using textured surfaces on all products to stimulate the feet in ways that improve overall foot awareness, strength, and recovery. The Neuro Ball represents an innovative approach to foot release therapy. Unlike traditional massage balls, this clever design splits open into two domes with a small ball hidden inside, allowing you to work on both feet simultaneously. The textured surface isn’t just for comfort—it’s specifically designed to improve foot circulation, bringing fresh blood flow to tired, achy feet. For those dealing with common foot issues, the Splay toe spacers offer relief for conditions including hammertoes, bunions, and plantar fasciitis, while also supporting overall foot recovery. The Form Insoles combine mechanical arch support with neuro-stimulating texture, a combination that’s been proven to reduce foot fatigue and arch pain by increasing overall foot awareness and improving foot posture. Additional products like the Neuro Stick and Kinesis Board expand the recovery toolkit for serious foot care enthusiasts. What sets Naboso apart is the science-backed approach to something most people never think about—how the sensory input from our feet affects our overall body mechanics and comfort. Shipping is $4.99, with free shipping on orders over $55.

Luxurious Lip Care from Henné Organics

In a world of mass-produced beauty products, Henné Organics stands out by handcrafting lip care products in small batches in the United States, ensuring freshness and efficacy with every product. During this sale event, prices range from $8 to $30 (regularly $19 to $117), making luxury lip care more accessible than ever. The lip exfoliators feature delicate sugar crystals that gently scrub away dry, flaky skin to reveal smooth, supple lips underneath—a crucial first step in any lip care routine. The luxury lip balm goes beyond basic moisture, offering a formula designed to provide long-lasting moisturization that gives instant relief while keeping lips soft and hydrated throughout the day, not just for a few minutes after application. For those who love a pop of color, the Luxury Lip Tints solve a common problem: dry lips that make wearing color uncomfortable or unflattering. These tints feature a nontoxic and moisturizing formula that delivers long-lasting hydration while adding beautiful color, so you don’t have to choose between lip health and cosmetic appeal. The product line extends beyond these basics to include masks, serums, and a full range of balms, tints, and exfoliators that work together as a complete lip care system. The small-batch production means these aren’t products that have been sitting in a warehouse for months—they’re fresh and potent. With a limit of 15 items per order and shipping at just $3.99 (free over $30), stocking up on your favorites or trying multiple products is both affordable and practical. These deals represent more than just savings—they’re an investment in quality, in supporting women-owned businesses, and in treating yourself to products made with care and expertise.