FIFA is aiming to generate $1 billion in revenue from the Women’s World Cup, according to the organization’s president, Gianni Infantino. He announced this goal during the Saudi Arabia-U.S. Investment Forum 2025 in Riyadh. The 2023 Women’s World Cup, which took place in Australia and New Zealand, generated more than $570 million in revenue and managed to break even financially.
The growth of women’s football has been significant, and FIFA plans to continue investing in the sport by targeting higher revenue from upcoming tournaments. The next Women’s World Cup in 2027 will be held in Brazil, marking the first time the event will take place in South America. The 2031 edition is expected to be hosted by the United States and will expand from 32 to 48 teams, reflecting the sport’s growing popularity.
FIFA also sees large opportunities for football to grow revenue outside of Europe. If countries like Saudi Arabia and the United States reach just 20% of Europe’s level of soccer activity, the global economic impact of the sport could exceed half a trillion dollars. Saudi Arabia has been developing its women’s football by establishing a women’s league and a national team, helping to raise the profile of the sport in the region.
The planned revenue growth from the Women’s World Cup will allow FIFA to reinvest more into women’s football worldwide. This will help improve leagues, develop players, and expand access to the sport. The increase in revenue and investment is expected to contribute to the global rise of women’s football and support its future growth.
